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That’s Not What a Revolution Looks Like: IHOP e-Club Edition

1 October 2011

The language and imagery of revolution–particularly of communist revolution–is frequently appropriated and adulterated by corporations and capitalists in order to sell us shit.  Duh, right?  Well, today I saw an example of this, and it informed me that it’s time for a new feature here at TFFP: That’s Not What a Revolution Looks Like!  It’s easy enough to find examples of capitalized-upon communism online, so these posts will come from stuff we find in the analog world.  Also, we tend to be pretty Serious and depressing around here, so this feature will mainly be about lighthearted mockery.

On to the material:


IHOP "Pancake Revolution" Table Display

Pictured: IHOP table display sign with the words, "Join our e-club and receive free meals & exclusive offers! IHOP Restaurant® Pancake Revolution™ Pancakes to the People™" and a picture of various animal parts and byproducts patrons can purchase and cram into their maw


As Rosa Luxemburg always said, “The pancakes are the decisive element, they are the rock on which the buttery victory of the revolution will be spread.”


4 Comments leave one →
  1. 1 October 2011 15:27

    My “favourite” capitalist appropriation of communist slogans and imagery was the 2007 Forbes campaign *capitalists of the world unite*. I mean, check out the main poster they used for this:

    Capitalists of the World Unite! (Forbes Building)

    (And I loved your Rosa Luxemburg “quote”.)

    • 2 October 2011 20:36


      That’s a pretty ridiculous campaign. I think my brain would’ve just frozen up for a while if I came across the poster on the street.

  2. Matthijs Krul permalink
    3 October 2011 10:51

    On that note, death to all the “Revolution” chain bars here in the UK. Awful bars with shitty vodka and as much atmosphere as a dilapidated J.D. Wetherspoons, and they steal Soviet imagery for their ‘brand’ to boot.

    • 3 October 2011 17:33

      Never saw those, as far as I can remember. I had to look them up to see if there were any close to where I lived. The nearest one appears to be in the middle of Soho, which, el oh el and so on.

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